We are proud to support our local athletes

Photo credit: Etienne Claret


UCI BMX Supercross


Swiss BMX prodigy, Ugo lives in Troistorrents, close to the brewery. Addicted to adrenaline and speed, Ugo trains hard with passion and tenacity. His goal: to become one of the best  Swiss BMX Supercross riders. He’s only 20 years old, but he is no stranger to the podium in Swiss, European and international competitions. Since 2018, he rides in the Elite category and is shoulder to shoulder with the best international riders.

When he’s not biking, we can find Ugo in the backcountry with his friends and really fat skis.




“Pierro” was born in Strasbourg, France but for the last 10 years he calls Lausanne home. He spends many of his weekends in Morgins where he snowboards in the winter, and freeboards in the summer. What is freeboarding? It’s a six wheeled board that has the same sensation as a snowboard, but on asphalt.

Pierre is passionate about freeboarding, and that is apparent when we watch his films. For example, riding the streets of Lausanne dressed like a waiter and delivering coffee to people! His videos get millions of views all around the world. Have a look at his films and you will understand why he is one of the 10 ambassadors of the Freeboard brand.


Photo credit: Adrien Michel

Video credit: Etienne Claret


Show freestyle


The 7Peaks Riverstyle was the biggest freestyle ski event in Switzerland. It took place every March in Morgins and brought together some of the world’s best riders and over 5500 spectators. A stunning show, live music, DJ sets, the famous “Riverstyle Kids Day”, and all you need to eat and drink. The 2019 edition included for the first time ever, skis, snowboards, and mountain bikes, all at the same time! We were there from the beginning, and are so proud to have supported this crazy event!



Ski Freestyle

We are proud to support Laurent De Martin and his friend Titouan Bessire to realize the coolest local project for 2020: a freeski movie 100% swiss made mostly shooted in our beautiful Région Dents du Midi 🇨🇭

From Switzerland With Love will be published for free in December 2020, and it’s going to be awesome! 

Video credit: Titouan Bessire

Route de Bas-Vièze 83, 1875 Morgins, Valais, Suisse

+41 (0)24 565 18 72